// lead follow up software

Every inbound lead deserves a reply. Most never get one fast enough to matter.

Lead Follow Up watches every inbound lead the moment it arrives and drafts an instant reply grounded in your real pricing, positioning and docs. You review it. You send it. The lead never waits.

Works with Gmail + Workspace · Multiple lead channels · Setup in 4 minutes · No credit card

mail.google.com · inbox · high intent
Jordan Malik <jordan@acmesoftware.io>
to you · 3 min ago
● High-intent lead
Interested in pricing for a team of 8
Hi, saw your product on LinkedIn. We manage roughly 200 inbound leads a month and response time is our biggest bottleneck. Can you walk me through pricing and how onboarding works?
Draft ready
5s · 2 sources
Hi Jordan, for a team of 8 the pricing works out to $29 per seat per month billed annually. Onboarding is fully guided and most teams are live within a day. Happy to walk you through a quick demo this week if that helps.
i.// Watch it work

A lead arrives. Your AI replies in minutes.

Not a template. Not a bot response. A reply that reads the lead's situation and moves them toward a booking — automatically.

Inbound lead· Monday 8:14 AM
hello@youragency.com
FromSarah R. <sarah@novagoods.co>
Tohello@youragency.com
Interested in your SEO packages
Hot
Hey, we're scaling our ecommerce brand and need someone to take over our SEO. We've been growing fast but organic traffic is flat.

What do your monthly retainers look like? Are you taking on new clients?

— Sarah, Head of Growth @ Nova Goods
AI reply· 4 minutes later
LeadFollowUp · sent automatically
8:18 AM
Your team wakes up to booked calls, not cold leads.
The AI handles every reply while you sleep, travel, or work the job.
5 min
avg reply time
100%
leads replied
0
templates used
ii.// The problem

Every inbound lead is a ticking clock. Miss the window and you've paid for a tombstone, not a customer.

78%

of buyers go with the first vendor to respond. Not the best one. The fastest one.

Lead Connect, 2023

21×

more likely to qualify a lead when you follow up within 5 minutes vs 30. Not a slope. A cliff.

Harvard Business Review

1.2%

of companies follow up within 5 minutes. Which means 98.8% of your competitors are slower than you could be right now.

Drift Benchmark

iii.// The fix

Automated lead follow up
that sounds like you wrote it.

Without Lead Follow Up

One inbox. One person. Hours of delay.

  • Leads wait hours for a reply while your team handles other work.
  • Replies are rushed and generic because there is no time to read the thread properly.
  • By the time you follow up, the lead has already spoken to your competitor.
  • You only discover missed leads weeks later when pipeline reviews happen.
With Lead Follow Up

Every lead. A draft reply. Ready in seconds.

  • Every inbound lead gets a draft reply in seconds, grounded in your actual docs.
  • Replies are accurate, on-brand and cited to their source. Not generic. Not guessed.
  • You review and send before the lead has had time to look elsewhere.
  • SLA alerts tell you the moment a thread is going quiet so nothing slips through.
iv.// Why it works

Three things most tools get wrong.

Built for teams that sell real products at real prices. Not demo-ware that hallucinates your numbers.

01

Grounded in your knowledge, not the whole internet.

Every reply cites the exact source it drew from. No invented numbers. No made-up features. If the answer is not in your knowledge base, the draft flags the gap rather than guessing.

source:pricing-deck.pdf · slide-14 · confidence: 0.97
02

Drafts, not autopilot.

Lead Follow Up writes the reply. You send it. Every draft sits in your inbox waiting for your review before it goes anywhere. The AI does the 80 percent. You keep the relationship.

mode:draft_only · autosend: off · always
03

An SLA engine, not just a writer.

Set your follow up window. Lead Follow Up tracks every open thread, alerts you when one is going quiet, and sends a weekly report of how much pipeline you protected.

sla:60 min · threads tracked · alert: stale leads flagged in real time
v.// How it works

Up and running in four minutes. Following up before lunch.

i.

Connect your inbox

One-click Google sign-in. Lead Follow Up reads only the labels and threads you point it at. Your personal mail stays untouched. Revoke access any time.

ii.

Feed it your knowledge

Drop in a Notion link, a Google Drive folder, a PDF, or your website URL. Lead Follow Up indexes your content and uses it, and only it, to write replies.

iii.

Review and send

Next time a lead comes in from any channel, a draft reply is already waiting in your inbox. Read it, edit if you want, hit send.

vi.// Early signal

We were losing one or two real leads a week to slow follow up. I had no idea how bad it was until Lead Follow Up showed me the weekly report. Our median response time went from 4 hours to 6 minutes.

M
Maya Chen
Founder, Ledgerline · 8-person B2B SaaS
6 min

Median lead follow up time across beta teams

3.2×

Increase in lead to demo conversion

5s

From lead arriving to draft ready

0

Auto-sent replies. Human always in the loop.

vii.// Doubts, answered

You're going to ask these, so.

Does it send replies on its own?
+
No. Every reply sits as a draft in your inbox until you review and send it. You stay in control of every conversation, always.
How does it know what to say?
+
You connect your knowledge base during setup. Every reply is grounded in your actual documents and cites the exact source it drew from. If the answer is not in your docs, the draft flags the gap rather than inventing something.
Where do the leads come from?
+
Leads can arrive from any channel: a direct email, a form on your website, a chatbot inquiry, or any other source that routes to your Gmail inbox. Regardless of the incoming channel, Lead Follow Up drafts the reply by email, because email is the primary channel for closing any business inquiry.
Is my email data private?
+
Yes. We only access the threads and labels you explicitly connect. Your emails and documents are never used to train any model. SOC2 Type II is in progress. Full data agreement available on request.
How is this different from HubSpot, Superhuman, or Flowrite?
+
HubSpot tracks leads but does not reply to them. Superhuman speeds up all your email but does not know your pricing. Flowrite writes generic emails. Lead Follow Up does one specific job: every inbound lead gets a fast, accurate, on-brand follow up grounded in your actual knowledge base.
What about CRM integrations?
+
Gmail is live today. CRM integrations, LinkedIn and Facebook Lead Ads are on the roadmap. For most teams, Gmail already aggregates the majority of inbound leads from every source through notification emails.

Plug the leak. Keep the lead.

Join teams already using Lead Follow Up to respond in minutes, not hours. Early access is open now.

Get early access
NO CREDIT CARD · GMAIL AND WORKSPACE · SETUP IN 4 MINUTES · CANCEL ANY TIME